084: Why Not Now? with Amy Jo Martin

On this episode of Build Your Network, Host Travis Chappell interviews Amy Jo Martin, a New York Time bestselling author, entrepreneur, Angel Investor and podcaster.

Here’s what Travis and Amy discuss in this episode:

  • About Amy Jo Martin:
    • A really curious person that’s taken her down quite a few paths in her career and personally.
    • Has a podcast called Why Not Now.
  • What are some of the key takeaways from the people you’ve interviewed on your podcast?
    • She gets to learn and listen from people from all walks of life.
    • She’s interviewed more than 100 people, she calls renegades.
    • One of the consistent themes she’s heard is that people tend to take massive action the moment they know they want to do something.
      • They put something in place that holds them accountable.
        • For example: announcing it publicly before it’s ready, financially committing, sharing with someone who won’t let you back down.
      • “If you want to take the island, you burn your boat.”
      • What can you do right now to make sure you follow through?
    • Have you done any group masterminds?
      • Nothing formal yet.
      • What are some practical ways to implement masterminds into your life.
        • Set checks and balances with your friends and network.
        • Commit in terms of spending the money on it.
      • What have been some of your favorite conversations?
        • Ryan Holliday – author of several books, one that helped her get through a hard time:
          • Ego is the Enemy
            • Do you want to be an important person or do an important thing?
            • How does one person start to audit which camp they’re in?
              • Ask yourself what’s your relationship with credit?
            • Tony Robbins – His favorite word is “now.”
            • Shaq O’Neal – Usually you think you’re learning one thing and you’re actually learning another.
              • His goal in life is to make people laugh.
              • He’s as real as it gets and continues to build his career.
            • Do you believe that what you know or who you know is more important, and why?
              • What you know, because what you know will help you meet who you want to know.
              • Getting better at your craft will help you connect with more like-minded people.
              • What are some ways people can work on the “what you know”?
                • Listening to the voices of authority out there.
                • Understand what the tone and trends are of the conversation around people you want to know.
                • Experiential, get in and do it. Find ways to start implementing.
              • Can you tell us about a time that someone you met connected you along and led you to a big moment of success?
                • These things happen all the time, every day.
                • There was a moment when she was working for the Phoenix Sun and NBA
                  • She was working with social media and she was just learning.
                  • She had been helping Shaquille O’Neil.
                  • She wasn’t sure how to get HR to be okay letting them use social media.
                  • She DM’ed the CEO of Zappos to see what their social media policy was, and he replied.
                  • The CEO reached back out to her and asked if she wanted to come see him speak.
                  • She went and then this CEO became a friend and a mentor.
                  • It’s fun to follow connections all the way back to see the root of them.
                    • You start to notice patterns.
                  • What are your tips for reaching out to someone cold?
                    • Try to look at equal value exchange.
                      • How can you offer them value, and what would help you?
                      • Warm up the conversation and listen to understand what’s important to them.
                      • One of the most valuable things you can do is ask for help, Steve Jobs used to reach out cold and ask for help.
                    • What are your tips for leaving a conversation where someone is just sucking value from you?
                      • Conversations are like waves you would ride, often there’s a flow – when you’re done, you get off.
                      • If you feel like it’s one-sided, have the person who’s asking to do some of the work.
                        • Ask them to do some research.
                      • It’s relative to the situation.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Professional dancing, delivering flowers
  • If you could sit on a park bench for an hour with anyone past or present, who would it be?
    • Her grandfather, never met him and it would help her understand more about her and her family tree.
  • How do you like to learn best, books, blogs, podcasts or video?
    • Audio book or podcast
  • What’s your go-to podcast?
    • Oprah’s Super Soul
    • Howard Stern
  • Give us a glimpse of your morning routine?
    • Wake up
    • Try not to look at phone until she’s truly gotten out of bed
    • Tea or coffee
    • Meditate
    • Journal
  • What is your go-to pump up song:
    • Thunderstruck by AC/DC
    • Imagine Dragons
  • What are you not very good at?
    • Traditional networking
  • Find her online on all social media at @amyjomartin

Tweetable Quotes:

  • “What can you do right now to make sure you follow through?”

Resources Mentioned:

Buildyournetwork.com – Podcast website

BYN.media/fb – Facebook Group

Why Not Now Podcast

Ego is the Enemy – Book by Ryan Holiday

The Four Hour Work Week – Book by Tim Ferriss


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