138: Becoming my Own Boss with Amy Porterfield

On this episode of Build Your Network, Host Travis Chappell interviews Amy Porterfield, an online marketing expert, educator, and host of the top ranked podcast – Online Marketing Made Easy.

Here’s what Travis and Amy discuss in this episode:

  • About Amy Porterfield
    • Has helped over 250,000 online entrepreneurs.
    • She’s excited about creating a small mastermind, mentorship coaching, or online member portal.
    • She never thought about becoming an entrepreneur, she took the corporate route after college.
    • Her dad would always tell her to find a way to be her own boss.
    • She worked for Tony Robbins for about 6 years.
      • She sat in on a meeting with online entrepreneurs and it changed her life.
      • She was sick of working on someone else’s schedule and wanted to be her own boss.
    • When she was about 30 she started to do social media marketing for small businesses.
      • She created a business she hated, she didn’t like doing social media consulting for small businesses.
      • She moved from having one big boss to a bunch of little bosses with no boundaries.
    • How did your time with Tony Robbins help you and how did networking transition you to the next phase of your business?
      • She learned so much working for Tony – that anything is possible.
      • She helped with a whitepaper when she was still working with Tony.
        • She starting working with the creator of Social Media Examiner when he was first creating it.
          • He became one of her first clients.
          • Mike started taking her to the Blog World conference.
          • She would wrangle big names for Mike to interview at his show.
        • While she was working for Mike she met Lewis Howes and they became fast friends.
          • He wanted Amy to create a Facebook product for him.
          • She created it and it was incredibly lucrative and was the basis for her current products.
        • Do you believe that what you know or who you know is more important, and why?
          • It’s who you know to a certain extent, but if you can’t get it together and offer value, then it’s never going to work.
          • It’s easier when you know people who can help you open up some doors.
          • If you treated networking and relationship building the same, you’d see some amazing results.
        • What’s a practical way to start adding value to people?
          • Give genuine praise online to people who you respect.
          • If you do this and don’t get a response, don’t take it personally.
          • Be an evangelist for someone’s content.
        • What’s a good way for someone to get your attention and make a difference at an event?
          • When someone shares their story of small or big wins or struggles and how her content helped – it lights her up.
        • If you could boil it down to one tip, what would it be?
          • You have to get out there in real life.
          • It could be local events, but eventually you need to travel to networking events.
          • Go no more than once a quarter.
          • If money is tight, do one or two events per year. Don’t go into debt for this.
        • What are your thoughts about mentorships and masterminds?
          • There is a hefty price tag for masterminds.
            • You need to talk to the leader and make sure they’re someone you want to aspire to be.
            • She had so much skin in the game in her own mastermind that she did everything her mentor said to do.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Professional Planner
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • Oprah
    • She’s a master interviewer
  • How do you like to consume content?
    • Audiobooks
  • What’s an audiobook you’d recommend?
    • High Performance Habits
  • Give us a glimpse of your morning routine?
    • Wake up at 5:30
    • Do some journaling
    • Butter coffee
    • Takes her dog for a walk
    • Works out with a personal trainer via Skype
  • What is your go-to pump up song?
    • Journey – Don’t Stop Believing
  • What is something that you are not very good at?
    • Singing or anything with an instrument
  • What is one place where we can find you the most?
    • com

Tweetable Quotes:

  • Find a way to make a genuine connection, your heart has to be in the right place.
  • There shouldn’t be a difference between networking and relationship building.
  • You have to get out there in real life.

Resources Mentioned:

Buildyournetwork.co – Podcast website

BYN.media/fb – Facebook Group

Amy Porterfield’s Website

High Performance Habits – book by Brendon Burchard

Leave a Comment