165: Manning Up with Bedros Keuilian

On this episode of Build Your Network, Host Travis Chappell interviews Bedros Keuilian, owner of one of the fastest gym franchises in the world and author.

Here’s what Travis and Bedros discuss in this episode:

  • About Bedros Keuilian
    • He calls himself the immigrant edge and the Amerian dream.
    • They lived in the communist country of Armenia.
    • His dad was Americanized in a communist country, which was frowned upon.
    • In 1981 his brother was about to be shipped off to war and his father had to come up with a way to get them to the U.S.
      • His father began to sell suits on the black market to save up enough to bribe the government to let them escape.
    • Talk about why it’s important to do hard things?
      • Once you know there’s a better opportunity for you, you have a built-in opportunity to explore.
      • The most you’re putting at risk is some of your time and money.
      • His dad was a master networker and knew how to win people over.
      • His dad taught him that every day you need to wake up and serve other people.
    • When they came here and needed the money to make rent, his father had him dumpster dive.
      • His dad discovered that grocery stores throw their expired foods into dumpsters, that’s what they ate.
      • If you don’t have your humor, are resourceful, or resilient, you will fail.
    • Do you have memories of your early life in the U.S. that are negative?
      • No, his dad framed it as fun and helped frame his whole attitude.
      • He does remember being laughed at and yelled at for being foreign.
      • One of the ways they found clothes, furniture, and more was through dumpsters.
      • For three years he was known as Herman because of a shirt that he wore.
    • Talk about how to prepare yourself for an economic downturn?
      • Preparation is all mental, you have to be willing to believe that the future is going to be bright again.
        • If you get sucked into pessimism, you think you have to keep living at a lower standard of life.
      • If your competition is starting to contract, you have to figure out how to kill them faster.
      • Figure out who else you can recruit, and get some of the best talents for pennies on the dollar.
    • Talk about how to make sure you’re on the right end of the equation during an economic crisis.
      • The money doesn’t disappear in a crash, it just changes hands.
      • Your job as an entrepreneur is to find the people who have the money and sell them your product.
      • Many businesses were built during the economic crash when other businesses were crumbling.
    • Why is your goal for Fit Body Bootcamp 2,500 franchises?
      • He’s noticed that businesses in his space grow too big and too fast and then implode on themselves.
      • He knows that he needs 2,500 franchises with 500 members each to reach 5 million people.
    • Talk about how to do the inner work of “manning up.”
      • If you want to move ahead in life you have to “man up” and get out of your comfort zone.
        • It’s about taking control of your situation.
      • Take control of your situation as a human whether you’re woman or a man.
    • How long did it take you before you took control of your leadership?
      • Because he hadn’t grown as a leader, his leadership ability became the lid of his success.
      • In 2014 he had a massive anxiety attack that he thought was a heart attack.
        • He then had a whole bunch more attacks afterward.
      • In 2015 he got a therapist, and he taught him that he was living in anticipation of future pain.
        • He had to man up and have a difficult conversation with his business partner.
      • Does your ability to have tough conversations directly affect your success?
        • Yes, there is a direct correlation.
        • He still sees the same therapist he’s always seen.
        • A therapist will roleplay with you and teach you how to communicate.
        • Working with a therapist has a negative connotation.
      • How did you overcome limiting beliefs?
        • He had an unhealthy relationship with money, that it was unattainable.
        • For affluent people, money is a means to impact.
      • The number one thing that people can do to change perspective is to get a mentor who is already leading the life that they want and be open-minded.
        • His original mentor turned him on to virtual mentors.
        • Cut out the mediocre people from around you.
        • If you want to have a successful life, you have to be willing to take risks and live in the extreme.
      • Proximity is power.
        • Environmental exposure is important, you start to pick up on their habits.
        • Get around people who are on a different level, and then keep leveling up.
      • Do you believe that who you know or what you know is more important, and why?
        • Who I know, because what I don’t know I can get from who I know.

The Random Round

  • What profession other than your own do you think it would be fun to attempt?
    • Bartender
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • Oprah Winfrey
  • How do you like to consume content?
    • Audiobooks
  • What’s a book you’d recommend?
    • Napoleon Hill’s Outwitting the Devil
    • Psycho-Cybernetics by Maxwell Maltz
  • Give us a glimpse of your morning routine?
    • Wake up between 5 am and 5:30
    • Protein, coffee
    • Play with dog
    • Text people he’s grateful for
    • Sit on the couch and go through magic time
    • He dominates his list between 7 am and 9 am
    • Head to the gym at 9 am
    • Get home, shower, meeting
    • The day starts at 12 pm
  • What is something that you are not very good at?
    • Reading a book out loud.
  • What is your go-to pump up song?
    • Roar by Katy Perry
  • What is one place where we can find you the most?
    • Instagram @bedros
    • manup.com

Tweetable Quotes:

  • Come with a giving hand.
  • When the economy crashed, that’s when I created Fit Body Bootcamp.
  • At the end of the day, we have jobs so we can enjoy our family and our lives.
  • Trauma creates lens.

Resources Mentioned:

Buildyournetwork.co – Podcast website

BYN.media/fb – Facebook Group

Manup.com – Bedros’ website

Man Up – book by Bedros Keuilian

The Body Keeps the Score – book by Bessel Van der Kolk

Outwitting the Devil – book by Napoleon Hill

Psycho-Cybernetics – book by Maxwell Maltz

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