079: Debating What vs Who with Brad Lea

On this episode of Build Your Network, Host Travis Chappell interviews Brad Lea, successful businessman and philanthropist and founder and CEO of LightSpeed VT.

Here’s what Travis and Brad discuss in this episode:

  • About Brad Lea:
    • Creator of the Dropping Bombs podcast.
  • Do you believe that what you know or who you know is more important, and why?
    • They’re equally important.
    • If you don’t know the what, it doesn’t matter who you know.
    • If you know everything but you don’t know anybody, then the what you know doesn’t really matter.
    • It’s 50/50
    • The cliché answer is the “who,” but you need the what.
    • You need to have a pitch, a value proposition, and know your product, otherwise you’re over-valuing relationships.
    • If you already have a good solid “what,” focus on the “who.”
  • Tell us a story about a time that a connection led to a moment of success.
    • His connection with Grant Cordone brings him a lot of “who’s.”
    • He chased Grant down, because he had the “what.”
    • When people are raised with “false advice,” they’ll always take a minute to answer obvious questions.
    • You don’t scale by saving, you use money as a tool.
      • Use money to build your network.
      • People have bought their way into meeting Brad.
      • Take some time to know who it is you want to meet and then maybe get them a thoughtful or unique gift.
      • It’s not about the price, it’s about getting an edge.
    • Don’t discount the “what” for the “who,” or you’ll know a whole lot of people and it won’t matter.
  • If networking is such an important topic, why do a lot of people neglect building their network?
    • They haven’t found the right who yet.
    • They’re hard-headed and they don’t know any better.
    • To grow a business, the more hands you shake, the more money you make.
    • Nine times out of ten your business includes people.
    • There is not a billionaire on the planet who did it by themselves.
  • What is something people say to you that immediately turns you off?
    • How can I serve you or how can I bring you value?
    • People are being told to say this and it’s bad advice.
  • How do you handle the fear of rejection?
    • When you’re young and you listen to older people, you don’t really listen.
    • The older you get the more you know that you don’t know.
    • When you get rejected, you’re not losing anything.
      • The worst-case scenario is you leave with what you had to begin with.
    • When you meet with someone, it’s all upside.
    • If you focus on the “no’s” you’re going to get more “no’s”.
  • Throughout your career, how important have mentorships been to your success?
    • He’s writing a book about doing things the hard way, so you don’t have to.
    • It’s only a loss if you didn’t learn something.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Actor
  • If you could sit on a park bench for an hour with anyone past or present, who would it be?
    • Himself at 20 years old.
  • How do you like to learn best, books, blogs, podcasts or video?
    • All of the above.
  • One of your favorite books?
    • The Richest Man in Babylon
    • How to Win Friends and Influence People
  • Give us a glimpse of your morning routine?
    • Wake up between 4 and 5:30 a.m.
    • Thinks about what he’s grateful for
    • Reply to social media DM’s
    • Head to the gym
    • Takes shower and gets after the day.
  • What is your go-to pump up song:
    • Lose Yourself, Eminem
  • What are you not very good at?
    • Golf, also he doesn’t focus on what he’s not good at.
  • Find him online on Facebook, Instagram, and Twitter
    • @therealbradlea

Tweetable Quotes:

  • “If you don’t know anything, a relationship’s not as valuable as everybody wants to make it sound.”
  • “Nine times out of ten your business includes people.
  • “It’s only a loss if you didn’t learn something.”

Resources Mentioned:

Buildyournetwork.com– Podcast website

BYN.media/fb – Facebook Group


Brad Lea’s Website

LightSpeed VT

The Bottom Line



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