195: First, Provide Value with Brendan Kane

Brendan Kane, growth hacker who’s built apps, platforms, and campaigns for extremely successful companies, brands, and people. He speaks with your host Travis Chappell about why building your network is one of the most important things you’ll ever do. Learn how to get in the door and capitalize on it once you’re there.

Here’s what Travis and Brendan discuss in this episode:

  • Brendan talks about his new book One Million Followers.
    • The book helps people build a follower-base from scratch.
    • The book applies to people across the board – it’s the system of content formatting, and optimization.
  • How did you get started in digital marketing?
    • He was an entrepreneur before he knew what an entrepreneur was.
    • He originally went to film school and started his own business.
  • Is the entrepreneurial spirit born or bred?
    • It seems innate to what you’re born with, but many people are put in an environment that forced them to get out there and make it work.
  • How did you get involved with Lakeshore Entertainment?
    • He got the job via a connection and started at the bottom of the totem pole.
  • Tell us about a time when a connection led to a moment of success.
    • It all comes down to one work – value.
  • Brendan talks about how he got Taylor Swift as a client.
    • Taylor grew her fan base one by one and she was very hands on.
    • You have to consider how you’re going to provide value in every situation.
    • People spend 90% of their time talking and only 10% listening.
  • Do you believe that who you know or what you know is more important, and why?
    • They’re both equally important. You need to know what to do with an opportunity when you have one.
  • What are some strategies to get you in front of who you want to meet?
    • He looks for super-connectors and fosters those relationships.
    • Who are the people that you know that know everyone else?
  • How did you get high profile people as clients, what did you do for them?
    • He created a technology that could monetize all the free media people were putting up.
  • What was your favorite project while you were working for LakeShore Entertainment?
    • A movie called Crank with Jason Statham.
  • Brendan talks about how he transitioned from Lakeshore to Paramount.
    • He soon left Paramount to pursue more entrepreneurial efforts.
    • He wants to be constantly learning things and being challenged.
    • Take the time to hear someone out about their ideas.
  • How have you been able to leverage the credibility of the major brands you’ve helped to get more business?
    • It generally comes out in conversations or introductions.
  • Is there a structure that you stick to in meetings or does it vary?
    • He tries to gauge the other people in the room and see what they need.
    • Don’t take a one size fits all approach.
    • It’s one thing to learn about someone, and another to sit face to face with them.
  • What are some strategic questions you ask?
    • First, he tries to understand them on a more personal level.
    • Then, he asks questions about what success looks like to them.
    • He wants to know what the pain points are in achieving their goals.
    • He can then speak to the value proposition he can provide to ease pain points.
  • Is there a skill set that you have that you owe a lot of your success to?
    • 1- Understand who you are and the value you can provide to other people.
    • 2- Distill things down to their simplest form.
  • Does the ability to tell stories play a part in making things simple?
    • Yes, we view the world through stories.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Astronaut
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • Steve Jobs
    • He was one of the greatest visionaries of our time.
  • How do you like to consume content?
    • In person and asking people questions
    • Movie, TV, podcasts – not an avid reader
  • Give us a glimpse of your morning routine.
    • Up by 6 or 7
    • Meditate for an hour
    • Dive into emails and calls
    • Eat
    • Back into meetings or calls
    • Fit in exercise
  • What is something that you are not very good at?
    • Managing people, he prefers being strategic advisor
  • What is your go-to pump up song?
    • Bohemian Rhapsody
  • What is one place where we can find you the most?
    • DM him on Instagram @brendankane
    • Email him at b@seakers.com

3 Key Points:

  1. Success is about using the correct process and being consistent.
  2. You have to focus on what you’re truly passionate to experience growth.
  3. You can learn something from everyone.

Tweetable Quotes:

  • “Everyone looks at huge success stories, but no one looks at the structure it took to get them there.” -Brendan
  • “Everything I do is connection-based.” -Brendan
  • “I want to be constantly learning things, challenging myself, trying things.” – Brendan

Resources Mentioned:

 

 

Leave a Comment