076: Sharing the Stage with Million Dollar Listing Stars with Bryan Casella

On this episode of Build Your Network, Host Travis Chappell interviews Bryan Casella.

Here’s what Travis and Bryan discuss in this episode:

  • About Bryan Casella:
    • Broke out into the scene about four years ago with real estate.
    • After he had success he started selling product and doing YouTube.
      • YouTube helped people identify with him.
      • He had a story that people could watch.
    • What’s the number one thing that differentiates you in the Real Estate world?
      • One – He became an expert at real estate.
        • 95% of realtors are amateurs.
      • Two – Build a brand.
        • His brand is not recognizable across the country.
        • He’s getting multiple agent referrals a month.
      • How did you get the knowledge that makes you an expert?
        • One- Conferences, books, courses, seminars, etc.
        • Two – Experiential knowledge.
          • If you haven’t experienced it yet, you need to find someone who has.
          • Find experts who are doing well and find a way to shadow and learn from them.
            • Get to see the knowledge applied.
          • Everyone struggles in the beginning.
        • Do you believe that what you know or who you know is more important, and why?
          • What you know.
            • A lot of his opportunities have been given to him because he’s an expert.
            • It’s not just what you know, it’s are you a master?
          • How do you put your name in with the experts?
            • There’s an inner world and an outer world.
              • Your confidence has to be rock-solid and world class.
              • Because Bryan displayed confidence, he was labeled as a little too much.
                • That’s what’s required.
              • There’s nothing you can say that Bryan doesn’t have an answer for.
              • You have to be able to back up the confidence with the ability to deliver.
            • How do you have confidence without cockiness?
              • Society has exaggerated the whole arrogance thing.
                • If you can demonstrate, it’s not arrogant.
              • Accept that you’re not where you want to be and strive to get where you want to go.
              • Arrogance is reaching, you’re going out of your way to seek validation.
                • Just know inside that you are that good, you don’t have to tell anybody, you can show them.
              • How has building relationships with people, whether client or mentor, accelerated your career?
                • We tend to want to work with people within our social circle.
              • Tell us a story about how a connection led to a big moment of success.
                • Sold a property in a very affluent neighborhood for a lawyer.
                • Met the lawyer at Toastmasters.
                  • He decided to go to places that were purposeful.
                  • Because they met at the same place, the relationship was a lot easier.
                  • Within 3-4 weeks they had exchanged numbers.
                  • Has sold two houses for this lawyer and gotten multiple referrals.
                • Is there somewhere that you go when you’re wanting to expand your network?
                  • Yes, exotic car shows.
                  • He’s sold four houses in the last year for people he’s met at these shows.
                  • He’s made a lot of great relationships meeting at mutual events.
                  • Don’t look at networking as work, go to places you actually have interest in.
                • How did you end up speaking with Josh Altman?
                  • He went to an event and met Josh Altman.
                  • A few years later, a mutual friend bumped into him and asked Bryan to speak on the same stage as Josh.
                  • He’s constantly forcing himself to get better at public speaking.
                  • It’s so important to continuously focus on improving certain skills.
                  • You need to reverse engineer what you want your life to look like in a few years and outline steps to get there.
                • Throughout your career, how crucial have mentorships and masterminds been for you?
                  • Very essential, one of the most important things.
                  • He’s constantly in communication with his mentors.
                  • He created a real-estate mastermind.
                  • It’s a constant refinement, you can achieve more together.
                • Do you have any tips on how to handle rejection?
                  • The fact that you’re being rejected, you yourself have that power.
                    • If someone rejects you, you can reject the rejection.
                  • Rejection is a part of the human experience.
                    • We’re social creatures as human beings.
                  • If you know that 5% of people will buy from you, you’ll go after more people.
                  • Come from a place of empathy with a mission in mind.
                    • You’re going to find people who need your help.
                      • When you get rejected, they’re rejecting your service, not you. Don’t take it personally.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Stock broker
  • If you could sit on a park bench for an hour with anyone past or present, who would it be?
    • Michael Jordan – they have similar mindsets.
  • How do you like to learn best, books, blogs, podcasts or video?
    • Books
  • One of your favorite books?
    • The 48 Laws of Power
  • Give us a glimpse of your morning routine:
    • Wake up around 5:30-5:40
    • Go to gym
    • Come home and read
    • Shower and get ready
    • Get into office and get going
  • What is your go-to pump up song:
    • Paulie D Song from Jersey Shore
  • What are you not very good at?
    • Techie stuff – video editing, pictures
  • Find him online at bryancasella.com

Tweetable Quotes:

  • “If you’re good at what you do, you don’t have to tell people, you show them.”
  • “When you get rejection, know that people are rejecting your service, not you. Don’t take it personally.”

Resources Mentioned:

Buildyournetwork.com – Podcast website

BYN.media/fb – Facebook Group

Castbox

BryanCasella.com – Bryan’s website

Toastmasters – Public speaking group

Josh Altman – Altman Brothers Real Estate

The 48 Laws of Power – Book by Robert Greene

 

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