065: Learn to Shake Things Up with Derek Halpern

On this episode of Build Your Network, Host Travis Chappell interviews Derek Halpern, founder of Social Triggers – where entrepreneurs start and grow their business.

Here’s what Travis and Derek discuss in this episode:

  • Do you believe that what you know or who you know is more important and why?
    • When you know more, you can meet more people.
    • If you know everyone, but you have nothing to offer them, is that really a good connection?
    • You need a happy balance between having some skill and value and you need to meet the right people.
    • You need both.
    • Are you trying to meet people to just meet people, or are you trying to meet people who can become partners?
    • If you want to explode your network, you need some kind of value or skill to offer.
      • Pick one skill, become really great at it, and then when you network with people you have one thing you can offer.
      • Commas = comas, don’t have a massive list of things that you do.
    • If you’re willing to work for free for someone, they’ll introduce you to other people at their level.
    • Naturally, Derek is an introvert.
  • You need to go through learning implementation loops.
    • You should be reading a book a week.
    • He prefers to read biographies and memoirs – it lets you get motivated and know that you’re not alone.
    • You know that when something bad happens to you, someone else has it worse.
    • Read the first half of the John D. Rockefeller biography, Titan.
    • As I See It, by J. Paul Getty – another great read.
    • Reading books give you something to talk about.
  • If you bring a skill to the table, people know how to use you when the time is right.
  • Another way to bring value to the table is to just be fun to hang out with.
    • He’s made a lot of good friends by not leading with value and just having fun.
    • Building relationships will ultimately lead to creating value in people’s lives.
    • Dan Pink’s Drive talks about how when you pay your kids to do something, you cause them to lose interest later in life.
  • Derek didn’t read anything at all until he was 22 years old.
    • He ready Winning by Jack Welch where he learned that he read things to learn.
    • In Warren Buffets biography he says he read the biographies of the people who came before him and that’s what inspired him.
  • What shifted your mind into entrepreneurship?
    • He wrote a couple of full-length plays in college and then realized that you don’t make any money doing that.
    • He made money trying to write advertisements instead.
    • He also took his writing skills and turned them into writing a blog making fun of celebrities.
    • Had almost 100 million visits on his celebrity gossip blog.
      • His monetization was mainly just ad networks.
    • Nobody like writing – “I hate writing, but I love having written.” Quote by Hemingway.
    • He writes a lot of the main parts of his content himself.
    • He likes to tell a good story, entertain people.
    • The second most important part of networking is having something to talk about.
    • The number one problem people had was what they should talk about with people is how they should start.
  • If you don’t have anything to say, you’re better off asking questions, however there are two problems with this approach:
    • It’s like you’re interrogating them.
    • You’re not giving them anything to remember you by.
  • Derek believes every human on earth needs a personal story bank.
    • He keeps his in a note app on his phone.
    • He has hundreds of stories to tell.
    • Put one story in the story bank every day.
  • Storytelling Tip #1
    • Get to the conflict fast, get to the interesting part.
    • Start in the middle of the story to get to the interesting part.
    • He tries to publish at least one story every couple of days on his Facebook profile.
  • The Random Round
    • What profession other than your own do you think it would be fun to attempt?
      • Stand-up comedian.
    • If you could sit on a park bench for any hour with anyone past or present, who would it be?
      • John D. Rockefeller, he grew up poor and built one of the largest companies in the world.
    • How do you like to learn best, books, blogs, podcasts or video?
      • Books
    • One of your favorite books.
      • As I See It by J. Paul Getty
      • Scientific Advertising by Claude Hopkins
    • Give us a glimpse of your morning routine:
      • Wake up and hope he gets to shower
    • What is your go-to pump up song:
      • Not really that guy, if he needs an energy boost he goes outside and starts harassing people.
      • If he’s writing he listens to a song called Clarity by Zed
    • What are you not very good at?
      • Not very observant, bad at everything except business.
    • Go to socialtriggers.com and get on his email list.
    • He’s obsessed with Instagram

Tweetable Quotes:

  • If you bring a skill to the table, people know how to use you when the time is right.
  • If you know everyone, but you have nothing to offer them, is that really a good connection?

Resources Mentioned:

Buildyournetwork.com – Podcast website

Socialtriggers.com – Derek’s website

Derek’s Favorite Books:

As I See It by J. Paul Getty

Titan, John D. Rockefeller Biography

The Making of an American Capitalist, Warren Buffet

Drive by Dan Pink

Winning by Jack Welch

Principles by Ray Dalio

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