103: Becoming the Meetup Queen with Francesca Moi

On this episode of Build Your Network, Host Travis Chappell interviews Francesca Moi, also known as “The Meetup Queen,” and the CEO of Empowering Events as well as author of two books.

Here’s what Travis and Francesca discuss in this episode:

  • About Francesca Moi
    • Uses events on social media to raise clients to celebrity status.
    • You can go from invisible to invincible online with Francesca.
    • Excited about taking the building they’ve rented to the next level to create communities around the world.
      • She’s all about community and supporting one another.
    • How did you become The Meetup Queen?
      • Five years ago, she had no idea how to do business, but she noticed that all the organizers and speakers were getting the most attention.
      • In four months she started meetup groups in all the major cities.
      • Now she has over 12,000 members.
    • When did you write your first book?
      • About 18 months after beginning to teach people about networking she decided to write a book.
    • A lot of people come to her for a magic pill to throw a great event.
      • There is no magic pill, you have to build your network.
    • When you start your meetups, what is the topic you’ll cover?
      • First meetup group was called Personal Development Brisbane.
      • She wanted to make a community to support people.
      • Our business is a 3D printout of our thoughts.
      • Her next group was called Entrepreneurs Abundance Mindset.
      • If you start a meetup, make it around networking and get an expert to cover the expertise you don’t have.
    • When you started meetups and they became successful, when did you start monetizing?
      • At first, she wasn’t selling or even speaking.
      • She then started to add a 15-minute presentation about the topic.
      • People then follow her online and ask to be her client.
      • Her strategy is offline and online.
        • Online she keeps giving value until people feel that they need to work with you.
      • How frequently do you meetup with your groups now?
        • When she first started she was doing a meetup every 10 days, and then she started to burn out.
        • She had to find a better strategy.
          • She then found that when she had an event already setup she could promote it at the event before.
          • She could get momentum before she even promoted it publicly.
          • One meetup a month is enough.
          • Once you see success you can spread them out further.
            • You’ll then start to get speaking gigs.
          • Another benefit is that you get to hang out with your potential clients and meet them face-to-face.
        • How far do you recommend niche-ing down in your meetups?
          • Quantity at the top of your funnel, quality at the bottom.
          • Call the meetup something that’s wide.
          • The point is to make yourself look famous online.
        • Do you believe that what you know or who you know is more important, and why?
          • Who you know, people are opportunities.
          • It’s also important to be an expert, but if you don’t know how to hold the room it will fall apart.
          • The first thing we all need to do is network, the more people you know, the more people will know about you.
        • Tell us about a time when a connection led to a moment of success.
          • She was told to go to a networking event and someone introduced her to the organizer.
          • She gave her the opportunity to be the emcee at her business expo.
          • At this event she met her defining client, Liz Campbell.
          • She won her half day workshop.
          • She then became a part of her MAFIA (meet-up and Facebook international academy).
        • How far behind in your business would you be if you hadn’t had that moment of success?
          • Pretty far behind.
          • She thought that maybe people didn’t want to work as hard as her and her strategy only works for her.
        • Why do you think that people don’t take the time to cultivate relationships?
          • People like to be in their comfort zones.
          • When she went to the Global Speakers Summit in New Zealand, she felt she wasn’t good enough to be in the room.
          • Eventually one of them came up to her and asked to interview her.
          • The more we are afraid of things, the more we have to do them.
          • Imposter Syndrome is completely normal, but the only thing that’s holding you back is yourself.
        • How do you feel about masterminds or paid mentorships?
          • She loves them and thinks they’re powerful.
          • It gets harder and harder to find a good mastermind the more successful you get.
          • Finding a good one is about asking the question.
        • How much money do you think you’ve spend on events, seminars, masterminds, etc.
          • Around $155,000 in the last four years.
          • If you could go back and change that dollar amount and make it lower, would you do it?
            • No, she would double it.
          • Your bank account is a great accountability partner.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Actress
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • Tony Robbins
    • Her hero
  • How do you like to consume content best, books, blogs, podcasts, or videos?
    • YouTube
  • Give us a glimpse of your morning routine
    • Meditation
    • Take dog to park and walk
    • Get started
  • What is your go-to pump up song?
    • Let’s Go
  • What are you not very good at?
    • Systems
  • What is one place where we can find you online?
    • Facebook Page: The Meetup Queen
    • Facebook Group: The Entrepreneurs Abundance Mindset

Tweetable Quotes:

  • Our business is a 3D printout of our thoughts.
  • The more we are afraid of things, the more we have to do them.
  • Your bank account is a great accountability partner.

Resources Mentioned:

Buildyournetwork.com– Podcast website

BYN.media/fb – Facebook Group


The Entrepreneurs Abundance Mindset – Facebook Group




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