107: Bringing in the Biggest Celebrities in the World with Gareb Shamus

On this episode of Build Your Network, Host Travis Chappell interviews Gareb Shamus, CEO of ACE Universe and world-renowned pop culture expert.

Here’s what Travis and Gareb discuss in this episode:

  • About Gareb Shamus
    • Working with his brother back in the superhero business, trying to reinvent the world they started.
    • Building a global community of fans around the world.
    • He’s an abstract painter and his friends are comic book illustrators.
    • Once he started networking with the right people he got gallery shows, etc.
    • He never imagined himself being a professional artist.
  • Gareb and Travis talk about the difference between passion and profession.
  • How does ACE Universe flesh itself out on a daily basis?
    • They started the company the middle of last year to do new comic cons.
      • They wanted to do these conferences in a unique way.
      • The goal was to bring in the biggest celebrities in the world.
      • The whole early part of their lives were about being accepted.
    • What kind of transformation have you seen in the audience members and attendees of comic con events?
      • Back in 1990, the audience was 95% male ages 14 and 15.
      • The audience started growing and aging.
      • When the material got more mature, women entered the audience.
      • The generational aspect then came into it.
      • All of a sudden, there was a father-son aspect of the audience.
      • Now the industry is large and diverse.
      • There was a huge spike of interest when the movies started coming out.
    • Do you believe that what you know or who you know is more important, and why?
      • Networking is the most important life skill that you can have.
        • It enables you to move in and out of almost any aspect of your life.
        • Over time you build up an incredible network that allows you to get into the business you want.
      • What were some practical ways you connected with people before social media and have you completely transformed since then?
        • He doesn’t limit himself to calling or email, he starts to look at his network and see who his common connections are.
        • It’s much easier to access people now.
        • His success rate is still very, very low – you still have to do what it takes in terms of the research.
        • When you fail, that means you’re not even trying.
        • When people reach out to him just to say hi, he doesn’t have to figure out why they’re saying hi in the first place.
          • The more information you can give, the more likely he is the respond.
        • How do you recommend people deal with rejection?
          • He didn’t let it bother him.
            • He just worked with the people that said yes.

The Random Round:

      • What profession other than your own do you think it would be fun to attempt?
        • Technology and app development
      • If you could sit on a park bench with anyone for an hour who would it be, and why?
        • Mark Zuckerberg
      • How do you like to consume content best, books, blogs, podcasts, or videos?
        • Articles, social media, and videos
      • Give us a glimpse of your morning routine
        • Get up and check social media, stocks, news, etc.
        • Responds to people and gets into work
      • What is your go-to pump up song?
        • Over My Head by The Fray
      • What are you not very good at?
        • Confrontation
      • What is one place where we can find you online?
        • Instagram @garebshamus

Tweetable Quotes:

  • Failure is not trying.
  • When you say no, you’re telling me to call your competitor.

Resources Mentioned:

Buildyournetwork.com– Podcast website

BYN.media/fb – Facebook Group

Gareb Shamus website

Ace Universe website

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