204: George Sheppard | Touring with Justin Bieber

George Sheppard, lead singer of the band Sheppard has headlined with incredible artists and toured all over the world. He talks about what they did as a band when they first heard one of their songs on the radio, and why relationships are critical in the music industry.

Here’s what Travis and George discuss in this episode:

  • The start of the band was a gradual process and there were different phases.
    • He originally wanted to do theatre and film, and not music.
  • At what point did your ambition change from doing songs for fun to becoming serious about music?
    • They performed at an event and got an actual gig.
    • A friend came in town to play with them and just stayed to write music and work with the band.
  • What took you to the next level?
    • It always starts with the music itself.
    • Their primary school music teacher knew a major music producer and sent their music on to him.
    • In 2012 they met Michael Chugg and got to play music for him.
    • Michael emailed them a few months later asking to go to a show they had.
      • He took them on as a band and was their manager.
  • Is acting still your dream?
    • He still loves it and would like to jump back in eventually.
  • How important are relationships to success?
    • They’re everything. You can be the greatest musician of all time, but it’s a team effort.
    • He enjoys meeting cool and interesting people, not mercenary networking.
  • George talks about hearing their song on the radio for the first time.
  • How do you know when a song is going to be a big hit?
    • You can never predict it – it starts with the song, but then there’s a host of things that have to go right.
    • A band needs a story, it’s not enough just to release a song.
  • What artists do you look up to and get along with?
    • Robbie Williams was a huge inspiration for them and Sheppard was a support act for him.
      • Robbie waited for them after the show and mentioned collaborating on songs with him.
  • How do you get into a flow state?
    • It’s more realistic to treat it like a job and show up every day to write.
    • Creating new music gets George most excited.
  • How important has consistency been in contributing to the quality of your music?
    • The more you do something, the better you get at it.
    • If you spend your time getting your mind focused and show up every day, you’d be surprised at how much more seriously you take it.
  • Do you believe that who you know or what you know is more important, and why?
    • Who you know is more beneficial in terms of benefitting your career.
    • While he didn’t grow up doing music or have formal education, they take their craft seriously.
  • What event was the most fun?
    • Rockin’ Rio in Brazil
    • They had 100,000+ people in front of them and around the stage.
  • What does backstage at the show look like?
    • They don’t always get to mingle with the other artists, the biggest names try to separate themselves a bit.
  • How has it been learning the business side of what you do?
    • In the beginning, they had to figure it out as quickly as possible.
  • What’s next for Sheppard?
    • They’re in the pre-planning stages for album number three.
    • They’re writing, recording, and returning to Europe.

The Randon Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Acting
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • Chris Martin from Coldplay
  • How do you like to consume content?
    • Audio and movies
  • What’s a movie you’d recommend?
    • Hereditary – a psychological horror film
  • Give us a glimpse of your morning routine.
    • Wake up, roll over, hit snooze 7 or 8 times.
    • He’s not a morning person.
  • What is something that you are not very good at?
    • Mornings
  • What is your go-to pump up song?
    • Bonfire by Knife Party
    • BLKKK SKKKN Head by Kanye
  • What is one place where we can find you the most?
    • wearesheppard.com
    • YouTube and Instagram at We Are Sheppard

3 Key Points:

  1. To achieve success you need to know the right people for the job and talk to as many people as you can.
  2. You need to treat everyone like they’re the VIP because they very well might be.
  3. Consistency is key, without it you begin to lose your edge.

Tweetable Quotes:

  • You can be the best musician in the world, but if you’re not releasing music that people want to hear it’s not going to lead you anywhere.” – George
  • “Success is a team effort.” – George
  • “The people who win in the long run are the ones who like to genuinely connect with other people.” -Travis

Resources Mentioned:


Leave a Comment