073: The Power of the Super Connector with Jared Kleinert

On this episode of Build Your Network, Host Travis Chappell interviews Jared Kleinert, TedX speaker, award winning author and founder of a marketing business development agency.

Here’s what Travis and Jared discuss in this episode:

  • About Jared Kleinert:
    • He’s been a connector his entire life.
    • Spent his teens studying under the best minds in networking.
    • Took networking on as his superpower and that’s lead to all of his success both personal and professional.
  • Which is more important, what you know or who you know?
    • It’s both.
    • Who you know is very important, but you have to have something to bring to the table.
    • You should have some real subject matter expertise to back up your networking.
    • When you connect with people, what do you tell them you do?
      • It depends on the question.
      • Don’t ask someone “what do you do?”
      • He caters his answer to the audience he talks to, but he goes back to being a connecter.
      • He’s spend his time befriending and connecting with some of the world’s most profitable millennials.
      • He writes about these successful people.
      • Runs a publishing company for 3 Billion Under 30.
      • He helps other best-selling authors and keynote speakers with marketing and business development.
    • How much of your success do you attribute to relationships?
      • 8% of it
      • People don’t do it because they don’t put time into it and don’t build subject matter expertise into knowing how to connect.
      • People don’t have the best insights into how to go about networking.
    • What’s your number one piece of networking advice?
      • Three basic steps:
        • Be a good person.
          • Don’t brush people off because they don’t look or sound the part.
        • Provide value up-front.
          • Go into each of your interactions looking to help someone, because it comes back around.
        • Be intentional about your networking efforts.
          • Get really clear on who it is you’re trying to meet.
          • How to provide value to people.
          • Why you’re looking to create those relationships.
          • The best connections don’t happen by chance.
          • The more intentional you get, the more you have to be balanced and kind.
        • Where do you typically go to be around other people?
          • His networking strategy has changed over time.
          • When he was just getting started:
            • Get intentional about the type of person you want to learn from.
            • Figure out the value you can provide to them.
            • He didn’t have enough capital.
            • He came out of a relationship with a low-integrity mentor, and needed to connect with someone high-integrity.
            • Find someone who is the perfect mentor and door-opener for you.
          • Over time he’s become extremely selective about the events he goes to.
            • The high-investment events tend to have the best attendees.
            • He’s really host-focused.
          • Work effectiveness-
            • He likes working in coffee shops and different places.
          • Who do you think is the best networker that you know?
            • Joe Polish – Monetizes influence
            • John Levy – Doesn’t directly monetize

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Scriptwriting
  • If you could sit on a park bench for any hour with anyone past or present, who would it be?
    • Napoleon Hill – Author of the Law of Success
  • How do you like to learn best, books, blogs, podcasts or video?
    • All except for blogs.
  • One of your favorite books?
    • How to Get a Meeting with Anyone
  • Give us a glimpse of your morning routine:
    • Doesn’t have a solid routine.
    • Creative in the morning
  • What is your go-to pump up song:
    • Anything from Eminem or Jake Cole or Drake
  • What are you not very good at?
    • Design, he can pick out what looks nicely designed, but he can’t design it himself.
    • Being detail oriented.
  • Find him online at 3billionunder30.com; jared@3billionunder30.com; call or text: 646.846.7200

Tweetable Quotes:

  • “Go into each of your interactions looking to help someone, because it comes back around.
  • “When you’re being intentional about networking, sometimes you can forget to be a good person.”

Resources Mentioned:

Buildyournetwork.com – Podcast website

BYN.media/fb – Facebook Group


Never Eat Alone Book – Book by Keith Ferrazzi

2 Billion Under 20 – Book by Jared Kleinert

3 Billion Under 30 – Book by Jared Kleinert

Super Connector – Book by Scott Gerber & Ryan Paugh

The Law of Success – Book by Napoleon Hill

How to Get a Meeting with Anyone – Book by Stu Heinecke


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