115: Finding My Yellow Tux with Jesse Cole

On this episode of Build Your Network, Host Travis Chappell interviews Jesse Cole, the owner of Fans First Entertainment, in-demand speaker and author of Find Your Yellow Tux.

Here’s what Travis and Jesse discuss in this episode:

  • About Jesse Cole
    • Featured on MSNBC, CNN and ESPN
    • Most excited to be expecting his first baby any minute!
  • How did you get into sports team owner ship?
    • Went to college playing baseball.
    • Tore his shoulder his junior year.
    • Got an opportunity to work for a team as an intern selling sponsorships.
    • The owner offered him a job as a general manager at 23 years old.
    • He found out that the finances of the team were a train wreck.
    • He turned the ballgame into a circus instead of a game because the game wasn’t filling the seats.
  • When you became a general manager and realized the team was a mess, how did you feel?
    • He was excited about the challenge.
    • He learned the power of dramatically being different.
    • When they came to Savannah it really took off.
  • What’s next now that you’re the owner of two different franchises?
    • They turned baseball on its head.
      • All their tickets are all you can eat.
      • They have the Banana-nana’s – grandmas who dance to pop music.
    • A production company has reached out about potentially doing a documentary.
    • Just a few years ago he and his wife had major challenges before success.
  • What happened in the last two years that allowed you to go from near failure to success?
    • He believes everything in business is belief.
    • Avoiding struggle is not necessarily the way to a better life.
    • Most people don’t develop grit because they want to stay comfortable.
  • You can’t be successful if you’re not standing out, that’s why he wears the yellow tuxedo.
  • Do you believe that what you now or who you know is more important, and why?
    • It’s who you know.
    • Before he came up he just read books and focused on what he knew.
    • In the last two years his trajectory and how much he knows has tripled because of who he knows.
    • Most people when they leave college are focused on themselves, when you shift to focusing on others, that’s when success happens.
  • What are some ways you can add value to others?
    • Everything changed in 2016 when he started “the thank you experiment.”
    • In 2016 he chose to care more.
      • Every day he wrote a thank you letter to someone in his life.
      • The relationships he built in this experiment has caused him to develop amazing relationships.
    • People underestimate how much work it takes to actually get a result.
  • Would you say that you’re in introvert or extrovert?
    • He’s an extrovert and networking comes easily to him.
  • How has being an extrovert impacted your ability to build relationships?
    • His yellow tuxedo probably puts some people off, but you should do something to make yourself stand out.
  • Do you think being an extrovert has made it more difficult to build deeper relationships?
    • As soon as you see someone who you want to talk to, go and talk to them immediately.
      • Don’t worry about what the other person is thinking.
    • If you could break it down to one networking tip, what would it be?
      • Be a connector and introduce people to other people.

The Random Round

  • What profession other than your own do you think it would be fun to attempt?
    • The Cruise Director on the biggest cruise trip in the world.
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • Walt Disney
    • His vision is still standing 50 years after his death
  • How do you like to consume content best, books, blogs, podcasts, or videos?
    • Books, followed by podcasts
  • What is a book you’ve read that you’d highly recommend?
    • Carpenter by John Gordon
    • Everybody Matters by Bob Chapman
  • What is a podcast you’d highly recommend?
    • EntreLeadership
    • The Learning Leader
  • Give us a glimpse of your morning routine
    • Read
    • Write
    • Run and listen to a podcast
    • Gratitude
  • What is your go-to pump up song?
    • The Greatest Showman theme song
  • What are you not very good at?
    • Operations, manual labor
  • What is one place where we can find you online?
    • com
    • He posts every day on LinkedIn and Facebook

Tweetable Quotes

  • Once it gets easy, that’s when you have to work harder.
  • You can’t be successful if you’re not standing out.
  • If you win the morning, you win the day.

Resources Mentioned

Buildyournetwork.com – Podcast website

BYN.media/fb – Facebook Group

Findyouryellowtux.com – Jesse’s website

Business Done Differently – Jesse’s podcast

Findyouryellowtux.com/byn – get your free download

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