096: Fighting to Achieve my Passions with John McKee

On this episode of Build Your Network, Host Travis Chappell interviews John McKee, a business development contractor, entrepreneur and author.

Here’s what Travis and John discuss in this episode:

  • About John McKee
    • Has been connecting peopled for over 26 years.
    • Helps businesses arrange meetings with prospects and people of influence.
    • Spent time in the corporate world and as an entrepreneur so he’s seen both sides.
    • There’s nothing wrong with corporate, he looks at his time at Sprint as entrepreneur training.
    • When Shark Tank hit the airwaves, it really caught his attention.
      • He’s already had an idea and then got to the point where he could develop a product.
      • He was awarded a patent and then sold the company after six years.
    • He now arranges meetings for organizations and its been an interesting ride.
  • Right now, he does the BAM network, “buying a meeting.”
    • Everything you do in life starts with a meeting.
    • You can go to the BAM network and view people’s profile’s and get a meeting arranged with one of them.
  • What are the tips and tactics of the trade, how did you meet these people?
    • On the influencer side, it’s timing.
      • You have to jump on the opportunity when it comes to you.
      • Go to tradeshows, this is the biggest one.
      • Beyond that, it’s who do you know. Have someone connect you and make a recommendation.
    • How do you develop a relationship with these people so they’re willing to work with you?
      • Value add – You need to make them a star for the moment.
      • BAM goes to them and says they’ll promote them on social and provide them backlinks from the site.
    • Do you believe that what you know or who you know is more important, and why?
      • If he had to pick one, he would say who.
      • Without the who, he would have never put a product on TV and gotten the book recommendations he has.
      • You have to be competent with your what, but your who is important.
    • Tell us about a time in your life when a connection led to a moment of success.
      • He went to a tradeshow in Des Moines.
      • He was already writing his manuscript.
      • One of the speakers was the co-founder of Priceline.com – Jeff Hoffman.
        • He was introduced to him by the host of the event.
        • Just in general conversation, what John was working on came up.
        • His book was mentioned, Jeff requested to review a copy of his manuscript.
          • Jeff made a recommendation based on that.
        • If you had to boil it down to one practical takeaway, what would it be?
          • Know who you’re calling on.
            • Whether you’re trying to plan meeting with an influencer or in a business development situation, make sure you do your research.
            • Some people don’t want to come off as creepy, but it’s so much better if you already know details about them and what you want to get out of the conversation.
          • Know what to say.
          • Know what you want out of it.
          • Follow up.
        • Do you have any advice for leaving a conversation with a value-sucker?
          • Use an introduction.
            • Make the next introduction and let them have a conversation so you can move on.
          • How do you feel about business cards?
            • He’s a believer in business cards.
            • We’ve changed to a digital world, but he still hands them out.
            • In a conference situation, he’s giving them to people who he’s having a conversation with and there’s a mutual agreement that they could help each other out.
            • You can pull up Facebook right in the moment and connect.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Mixed martial arts
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • Dale Carnegie
    • His classes and books were influential to him.
  • How do you like to consume content best, books, blogs, podcasts, or videos?
    • All of the above – more video and audio, followed by book.
  • What is one of your most favorite books that you’ve read recently?
    • How to Win Friends and Influence people, Dale Carnegie
  • Give us a glimpse of your morning routine
    • Makes his bed
      • It sets the tone for the day.
    • What is your go-to pump up song?
      • Eddy Money’s Two Tickets to Paradise
    • What are you not very good at?
      • Swimming
    • What is one place where we can find you online?
      • Twitter, Intagram, Facebook
      • @johnmckee453

Tweetable Quotes:

  • Always start with value.
  • Know who it is that you’re after.
  • Whether you’re trying to plan meeting with an influencer or in a business development situation, make sure you do your research.

Resources Mentioned:

Buildyournetwork.com – Podcast website

BYN.media/fb – Facebook Group

The BAM Network

How to Win Friends and Influence People

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