210: Jon Gordon | How to Book Pro Sports Teams as Clients

Jon Gordon, author of The Power of a Positive Team, best-selling author, motivational coach, and motivational speaker talks with your host Travis Chappell about how he sold over a million copies of his first book, why adding value is the first rule of networking, and how he’s able to work with pro sports teams on a regular basis.

Here’s what Travis and Jon discuss in this episode:

  • Jon tells us about his childhood in Long Island, New York and what he learned to Cornell.
  • What were your goals like in high school?
    • His dream or goal was to be in politics, he was a PoliSci major.
  • He started bartending while he got his teaching degree and ended up owning his own bar.
  • Jon talks about the transition to becoming a writer and speaker.
  • Why Jon’s family moved around and finally settled down.
  • His mission is to inspire and encourage as many people as he could at a time.
  • Everything Jon did was out of value and adding value.
  • When people come out with something, they don’t stick with it enough.
  • Every time Jon gave a free talk a lot of paid talks came out of it.
  • Jon gives takeaways from his book The Power of a Positive Team.
    • A connected team becomes a committed team.
  • Do you believe that who you know or what you know is more important, and why?
    • Who you know comes first, followed by what you know.
  • Don’t have an agenda, just love, serve, and care and that will drive you.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • A musician
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • Abraham Lincoln
    • One of his heroes.
  • How do you like to consume content?
    • A little bit of all of it – podcasts or books.
  • Give us a glimpse of your morning routine?
    • It changes because of being on the road.
    • When he’s writing a book he writes first thing in the morning.
    • Walk
    • Gratitude, prayer
    • Write more
    • Edit at the end of the day
    • Jot down fresh ideas
  • What is something that you are not very good at?
    • Being handy
  • What is your go-to pump up song?
    • Eye of the Tiger or We Are the Champions
  • What is one place where we can find you the most?
    • jongordon.com
    • @jongordon11 on social media

3 Key Points:

  1. Your energy and attitude are important.
  2. Be more driven by love than fear and be a person of value.
  3. First, go deep with your core message, then go wide to as many people as possible.

Tweetable Quotes:

  • “I knew I wanted to do something meaningful in leadership, but I never thought I’d be a writer as a career.” – Jon
  • “I will never put my family’s future in someone else’s house again.” -Jon
  • “I’m short on talent but long on grit.” – Jon

Resources Mentioned:



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