049: Spend Time with People Who Are Smarter than You with Jon Schumacher

On this episode of Build Your Network, Host Travis Chappell interviews Jon Schumacher, Webinar Specialist, and Online Marketing Consultant. He’s the founder of Marketing Mastery Media, LLC and co-founder of Client Mint, LLC.

Here’s what Travis and Jon discuss in this episode:

  • Who is Jon Schumacher:
    • Been all-in in the webinar and video space in the last 3-4 years.
    • Had a career in healthcare before getting started in marketing.
    • Loves helping people share their messages through webinars and other tools to attract more clients.
  • What did Jon want to do before landing on webinars?
    • Was a shy kid, never thought he would be on camera.
    • As a four-year-old he wanted to be a dinosaur.
    • Struggled in school, didn’t feel like he could fit in.
    • Next wanted to be an athlete, and was most of his life.
      • This is how he got into health, fitness, and physical therapy.
    • The transition from physical therapy and online business:
      • When he first got started, he was in his early 20’s.
      • He tried a lot of different areas online, but hadn’t replaced his income.
      • He got started creating his ebook, that was his first online sale.
      • Continued to take courses, learn, and consume a lot of information.
      • Was working a full-time job and then came home to work on his business.
    • It took a while to replace his full-time income because he didn’t know where to start.
      • What got him to quit was that he finally found something that was good that he could sell – a course.
      • Saved up money and continued to work at his full-time job.
        • Had a year of expenses saved up when he quit.
        • His coach encouraged him to quit.
      • The online space changes every day, you always have to be innovating.
      • His family has been pretty supportive in the transition.
    • Is what you know or who you know more important and why?
      • It’s a combination of both:
        • You have to know, study, and be obsessed with your craft to be good at it.
        • You need actionable, implementable systems and frameworks to help people.
        • Ultimately, people are who “up-level” you.
        • You need to get around people who are smarter than you and be okay looking stupid.
        • You can’t separate one from the other, but if you want to up-level fast you need to meet the right people.
        • You always rise to the level of who you’re hanging out with.
        • To make a big jump in skills, you need to be playing with someone who’s much better than you are.
      • Is there a mentor or friend who pointed you in the right direction?
        • You can meet people in-person and online – part of how Jon met people was online and through interview content.
        • A client of his, he met through a friend. He made the connection through his network.
        • Collaborating with people is extremely important.
      • Without a powerful network, how far behind would you be?
        • He would have never gotten to this point.
        • He wouldn’t have had the confidence to get where he’s at without his initial partnership.
        • It’s not his natural tendency to sell or be “salesy.”
        • He’s acquired a lot of growth and strategy from brilliant people.
          • He gets to see what’s working for them and what isn’t.
        • He does a weekly mastermind to collaborate with really smart people.
      • Why do so many people neglect to build their inner circle?
        • Not knowing where to focus, they’re distracted.
        • A lot of people spend all of their time creating content and don’t understand the importance of networking.
        • A lot of people are shy and don’t want to get rejected, they don’t feel like they’re “up to snuff.”
      • Jon’s biggest motivator was his own freedom, he wanted to leave his job so bad he was willing to go through mental pain.
        • If you’re not naturally a people person, you need to push past it and your motivator has to be big enough.
        • You have to be willing to be uncomfortable otherwise you’ll get stuck.
        • You need to know your why. Your dreams need to be bigger than your fears.
        • He has to force himself to do things sometimes, such as conferences.
        • You have to be willing to keep moving forward even if it’s painful.
          • The more failure and pain you’ve taken, the stronger you get.
          • You need to take care of yourself, eat well, and have energy.
        • Starting your business is not an easy income.
        • Know that you’ll be okay, if something doesn’t work – you’ll be okay, even if everybody tells you no.
      • How important have paid masterminds and paid mentorships been to your success?
        • He participates in a free mastermind, he hasn’t paid for a mastermind.
        • He’s worked with a handful of paid 1-1 coaches to talk about business related info who have different perspectives.
        • He thinks these relationships are important, especially 1-1 because you get their undivided attention.
      • One tip about growing your circle:
        • Getting involved with other people and collaborating.
        • Interviewing people allows you to grow your audience and get in front of other people’s audiences.
        • You won’t have everything you need to grow by yourself.
        • You need help getting guidance and focus.
        • Philosophically: Commit to growing your circle.
        • Tactically: Create a YouTube channel, blog, etc. to meet people.
      • The Random Round:
        • What profession other than your own do you think it would be fun to attempt?
          • Personal finance.
        • If you could sit on a park bench with someone, past or present, who would it be and why?
          • Benjamin Franklin
            • The things he did and the courage it took to do them are valuable.
          • How do you like to learn best: books, blogs, podcasts, videos?
            • First books, then videos if he’s tired.
          • What is one of your favorite books you’ve read recently?
            • Anything by Jay Abraham
              • Getting Everything You Can Out of All that You’ve Got
            • Perry Marshall’s 80/20
              • Core fundamental marketing strategy.
            • A glimpse of your morning routine
              • Wake up, try not to look at his phone.
              • Has water, Omega 3’s, green smoothie
              • Bowl of Cereal
              • Out for a brief run
              • Shower/coffee
              • Read something educational
            • What is your go-to pump-up song?
              • Eye of the Tiger
            • What are you not very good at?
              • Not a great handyman.
            • Where can people find you online?
              • com
                • Focuses on building webinars and client acquisition funnels.

Tweetable Quotes:

  • “You always rise to the level of who you’re hanging out with.”
  • “You have to be willing to be uncomfortable otherwise you’ll get stuck.”
  • “Your dreams need to be bigger than your fears.”

Resources Mentioned:

Buildyournetwork.com– Podcast website

Jonschumacher.com – Jon’s Website

Getting Everything You Can Out of All That You Got – Book by Jay Abraham

80/20 – Book by Perry Marshall

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