099: Advertising with Artificial Intelligence with Justin Hartzman

On this episode of Build Your Network, Host Travis Chappell interviews Justin Hartzman, serial business starter and CEO of Needls, an AI company.

Here’s what Travis and Justin discuss in this episode:

  • About Justin Hartzman
    • Sold his first two businesses a year after graduating college.
    • Tries to find gaps that need to be filled while making the masses lives earlier.
    • At Needls:
      • Only 5 million of 65 million companies on Facebook are advertising.
      • It’s Robo-Agency that learns who you are and what you’re trying to sell and to who.
      • The ads are created an optimized seven days a week.
      • The data finds your better customer.
      • Most companies are searching for people who may have an interest, but they’re not showing up in the moment of need.
      • Their service is a $100 p/month SaaS fee and then whatever you want to spend on advertising.
      • They’ve been in this space since 2005, Needls began in 2014 and this product has over 800 accounts.
      • A lot of time, energy, thought, smarts and dollars went into creating this software.
    • Do you believe that what you know or who you know is more important, and why?
      • You can’t choose one over the other.
      • You have to have a good understanding of a lot of things, but you always have to be hiring smarter people than yourselves.
      • If you had to choose one, it would have to be who you know.
    • Tell us about a time when a connection led to a moment of success?
      • In their current funding round, they were looking to raise $500,000 and raised $1.5 million.
      • In Toronto there is a business pitching event to win $50,000.
        • He applied to do the competition and didn’t get picked.
        • He sent an email and then immediately got an email saying that they had gotten picked.
        • He ended up winning the competition and the $50,000. But he met someone who runs a huge angel network, and it helped him raise around $400,000.
      • What was the big thing that got you out of bed to participate in the competition, though you didn’t really want to do it?
        • Fear of missing out.
        • Guilty conscience – He didn’t want to back out on his word.
      • Why are some people opportunity-averse?
        • Life is all about opportunities and what you make of them.
        • The best things in life come on the opposite side of fear. -Will Smith
        • You miss 100% of the shots you don’t take. -Wayne Gretzky
      • What would you say to someone who’s afraid of rejection?
        • Get the word no said to you as many times as possible and get used to it.
        • Thousands of “no’s” make you stronger.
        • When people say no, ask them why, don’t let them off the hook.
          • This will help you get better at what you do, and you can overcome those objections in the next pitch.
        • If you could boil everything down to one tip, what would it be?
          • Talk to at least seven people and hand out at least seven business cards in every room you enter.
            • Get to know the people there and find out if you can work together to make something happen.
          • How important have mentorships and masterminds been throughout your career?
            • He hasn’t done a lot of that but does do a lot of conferences.
            • Having a mentor is super important, he mentors for others.
            • All great leaders will have a mentor or seek to find the right one.
            • You have to understand who your inner and outer circles are and what you can share with each group.
          • Why are there so many people who neglect to network?
            • Fear of rejection.
            • How do you find the right situation?
              • You have to find where the right places to learn for you are.
              • When you’re first starting, you don’t really know what the right places for you are yet.
              • The only real asset that we have is time, not money.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Helping people do what they’re passionate about.
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • The older version of him.
  • How do you like to consume content best, books, blogs, podcasts, or videos?
    • Podcasts
  • What is one of your most favorite podcasts?
    • Mixergy
  • Give us a glimpse of your morning routine
    • Get up and get kids out of bed, spend time with them
    • Shower, brush teeth
    • Grab bag and get into office
  • What is your go-to pump up song?
    • It Was All a Dream
  • What are you not very good at?
    • A lot of things
  • What is one place where we can find you online?
    • Live chat on needls.com or Facebook

Tweetable Quotes:

  • Life is all about opportunities and what you make of them.
  • Curiosity is one of the top traits of a great networker.
  • All great leaders will have a mentor or seek to find the right one.
  • The only real asset that we have is time.

Resources Mentioned:

Buildyournetwork.com – Podcast website

BYN.media/fb – Facebook Group

Needls.com – Justin’s website

jh@needls.com – Justin’s contact info



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