095: Dana White and Black Chap Stick with Kerri Kasem

On this episode of Build Your Network, Host Travis Chappell interviews Kerri Kasem, multi-media personality, producer, writer, and founder of the Kasem Cares Foundation.

Here’s what Travis and Kerri discuss in this episode:

  • About Kerri Kasem
    • Passed the Kasem Cares bill.
    • Made appearances on many television shows.
    • Created a company called ageless and healthy
      • Geared toward women, but men can learn a lot.
      • Lays out everything she’s ever done to her face or put into her body.
    • What brought about creating the Kasem Cares Foundation?
      • People take advantage and are cruel to the sick and elderly.
      • When her dad got sick enough, his wife isolated him from anyone who loved him.
      • The kids had their dad sign a power of attorney over his health to the kids.
      • The police couldn’t help, then the kids went to court and realized the in the U.S. there are no rights to see your parents when you’re worried about them.
      • The caretaker can lie and say whatever they want about you to keep you away.
      • She fought to change the law, she was told she’d never win the case and would lose everything.
      • She won an impossible case and won guardianship of her dad.
        • Her stepmom kidnapped her father.
        • She had to go and fight there to get her guardianship heard and recognized.
        • Her stepmom had done so much damage to his body that he died two weeks later.
      • Elaborate on the story of you getting a job at UFC?
        • Growing up she did karate, but she didn’t really enjoy it.
        • In 2004, she dated a guy who was incredibly into MMA and UFC.
        • Went to a fight but kept looking at this gorgeous blonde who was doing all the interviews.
          • She thought she could do a better job than that interviewer.
          • She then did everything she could to figure out how to work for the UFC.
        • Wrote a letter and included her reel and sent it off to the person in charge of hiring of the UFC.
        • She learned everything she could about UFC and fighting.
          • She took Jiu Jitsu.
        • She sent her resume and reel again, then she called the guy.
          • He said they weren’t hiring right then, but she felt that physically she didn’t fit the mold they were looking for.
        • She wanted to get herself in front of the guy who was hiring for this position.
          • She bought a plane ticket to Vegas and showed up at a party that he was at.
          • He called later and invited her to an interview with some of the UFC fighters.
          • She walked into the interview and the biggest fighters at the time were in the room.
          • She knew enough about MMA to hold her own with them.
            • She was invited to dinner that night with them.
            • Then she didn’t hear anything but made friends with Joe Silva.
          • She got asked to host a DVD called Ultimate Knockouts which ended up on Spike TV.
          • She then got called to host her first UFC fight.
        • Why do you think so many people give up so quickly?
          • She had a dad that told her she could do anything, and she learned a lot from him.
          • When someone tells you no, you have to find a creative way to get around, above, over, or through it.
            • A “no” is a life game.
          • How different is it to hear a “no” from someone you respect?
            • It makes it more fun and more challenging.
            • Now you just have to get more creative.
              • You just keep going after them.
            • Do you believe that what you know or who you know is more important, and why?
              • What you know is very important, it’s who you are.
                • You can share it with others and help somebody.
              • Who you know can help you get your message out in a broader fashion.
              • It’s what you know that’s the most important.
            • Tell us a story about when a connection led to a moment of success.
              • Most of her life.
              • You have to be able to do the job and know what you’re doing or it doesn’t matter how many people you know.
              • The who brought the opportunity and the what allowed you to capitalize on it.
            • If you had to boil it down to one tip on networking, what would that be?
              • Do the opposite of what fear tells you to do.
              • If you’re afraid to make a call to someone, don’t let that deter you.
              • The worst they can say is no.

The Random Round:

    • What profession other than your own do you think it would be fun to attempt?
      • Anything with surgery, being a doctor, etc.
    • If you could sit on a park bench with anyone for an hour who would it be, and why?
      • Abraham Lincoln or another famous president.
      • Have them write a clause about the elderly into the constitution.
    • How do you like to consume content best, books, blogs, podcasts, or videos?
      • Books
    • What is one of your most favorite books that you’ve read recently?
      • Grain Brain Dr. Perlmutter
    • Give us a glimpse of your morning routine
      • Up between 6-7
      • Coffee
      • Gets on treadmill, catches up on news
      • Does interviews and her radio show
      • Does a syndicated show called Red Carpet Radio
    • What is your go-to pump up song?
      • The Greatest Showman soundtrack
      • The Prodigy – Breathe
    • What are you not very good at?
    • What is one place where we can find you online?

    Facebook and Instagram

Tweetable Quotes:

  • When somebody tells you no, that’s just one wall you have to get over.
  • The “who” brings the opportunity and the “what” allows you to capitalize on it.
  • Do the opposite of what fear tells you to do.

Resources Mentioned:

Buildyournetwork.com– Podcast website

BYN.media/fb – Facebook Group



GQ Article about the Casey Kasem Story

Ageless and Healthy

Grain Brain – book by Dr. Perlmutter


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