088: Shark Tank and Inventing the Infomercial with Kevin Harrington

On this episode of Build Your Network, Host Travis Chappell interviews Kevin Harrington, a successful entrepreneur and original Shark on Shark Tank.

Here’s what Travis and Kevin discuss in this episode:

  • About Kevin Harrington
    • Has developed over 20 companies.
    • Extensive experience all over the world.
    • Filmed over 175 segments on Shark Tank.
  • What are you most excited about right now?
    • Launched a big campaign last week with the Zig Ziglar family.
    • The book Secrets of Closing the sale was very influential to him.
    • Has digitized Zig Ziglars books and is launching a masterclass.
    • Comes from the infomercial world, but the world is changing and digital is where it’s at.
  • Give us a brief rundown of the infomercial space and how the digital age has taken over.
    • In 1984 he had ordered cable tv.
      • He was sitting at home and had 30 channels.
      • Got the Discovery Channel and there was nothing there, just colored bars.
        • Found out that Discovery channel was only an 18 hour channel.
        • Went down and talked to the cable guys and asked to put some products on the channel.
          • Discovered that it wasn’t just the U.S. that had colored bars.
        • Went around the world and filled the air waves with infomercials with zero competition outside the U.S.
        • The company went public and went from $1 to $20 a share.
        • Owned asseenontv.com
          • Getting a million unique visitors a month without spending anything on advertising.
        • About five years ago, things started losing revenue because people aren’t watching as much TV and a bunch of other sites began selling.
          • Sold the business for 25x what he bought it for.
        • Started tracking what was going on in digital and that’s now where he does more than half of his business.
      • At what point did Shark Tank reach out to you?
        • It was about 10 years ago.
          • Did Kim Kardashian’s and Paris Hilton’s first commercials.
        • Mark Burnett reached out about Shark Tank.
          • Did the pilot and 175 segments after that.
          • Had been taking pitches for years.
          • Met all the sharks the night before they shot.
          • They are all friends because they are all doing deals with one another.
          • The show became all-consuming.
        • Do you believe that what you know or who you know is more important, and why?
          • Who you know is more important.
          • Kevin graduated with some very smart people, and some have called him for help with their ideas.
          • He has a rolodex of contacts who can get stuff done for him. He doesn’t have to know much because the people he knows can get it done.
        • If you had to focus on one thing about building relationships, what would it be?
          • You should create a dream team around yourself.
          • Surround yourself with operations, finance, digital gurus who can power you to the top.
        • How important have mentorships and masterminds been for you in your career, and why don’t people do it?
          • Kevin has had mentors since he was 11 years old.
          • He just spent $25,000 on a mastermind.
          • Be a little choosy, quality over quantity.
          • People don’t do it because they haven’t experienced the power of it.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • A Broadcaster
  • If you could sit on a park bench for an hour with anyone past or present, who would it be?
    • Winston Churchill
    • Great sayings, amazing wisdom
  • How do you like to learn best, books, blogs, podcasts or video?
    • Books, newspapers
  • Give us a glimpse of your morning routine?
    • Wake up around 6:30
    • Do a workout 3-4 days a week
    • Do a shot of espresso
    • Map out the day
  • What is your go-to pump up song:
    • Rocky
  • What are you not very good at?
    • Writing
  • Find him online:

Tweetable Quotes:

  • “People don’t do masterminds because they haven’t experienced the power of them.”

Resources Mentioned:

Buildyournetwork.co – Podcast website

BYN.media/fb – Facebook Group

KevinHarrington.tv

Kevin@KevinHarrington.tv – Kevin’s email address

Secrets of Closing the Sale – Zig Ziglar

ZigSecrets.com

 

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