128: Doing Personal Branding the Right Way with Mark Lack

On this episode of Build Your Network, Host Travis Chappell interviews Mark Lack, best selling author, TV host and one of the top personal branding experts.

Here’s what Travis and Mark discuss in this episode:

  • About Mark Lack
    • He’s interviewed over 1,000 of the world’s most successful entrepreneurs.
    • Speaks around the country, helping entrepreneurs.
    • Used to be one of the world’s top professional paintball
  • What are you most excited about right now?
    • The new membership he’s launched.
    • They talk about how some amazing and successful entrepreneurs built their powerhouse brands.
    • Podcasts are a great way to add value and build your brand.
  • Talk about building your personal brand before you build your business.
    • It depends on what the personal brand it.
    • When you pay, you pay attention.
    • A personal brand is just someone perceiving someone else in a certain way.
    • Business branding and personal branding are very similar.
    • If you do personal branding in the right way it can help your business.
  • Can you talk about how important it is to be who you are?
    • Don’t wait to be qualified, certified, or externally validated before impacting people with your journey.
    • Don’t look at a destination and think you could never get there.
    • Look in front of you and take a step forward.
    • Play the game, don’t look at the scoreboard.
    • Go on your social media and see how you’re showing up.
    • You’ve got to start filming video content and/or written content that ads value.
    • If you don’t have a job or business, start consuming content, then make a video about it and give credit.
    • Don’t try to be the experts, just regurgitate information from other experts.
  • Talk about how leveraging influence has helped you build your personal brand.
    • Influence isn’t something that a lot of people look at as an asset.
    • He thinks of how many people he can impact and how can he track that?
  • Talk about how the law of association has helped you increase your influence.
    • You will be perceived in association at the same level of authority as the people you’re hanging out with.
    • It’s not necessarily about marketing your business, it’s the content and adding value.
    • People underestimate what it really takes to get to a more professional leve.
  • Do you believe that what you know or who you know is more important, and why?
    • It’s not what you know, it’s who you know.
    • It’s who knows you.
    • Your financial success is in direct proportion to how many people know you, like you, and trust you.
    • Just get a million people to know who you are.
    • What you know has a limitation and you can’t possibly know a million people.
    • A person can only remember a maximum of 150 people.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Professional tennis, soccer, paintball player.
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • Nicola Tesla
    • He was so far ahead of his time.
  • How do you like to consume content?
    • Audiobooks or reading
  • Give us a piece of content you’d recommend?
    • Book – Awaken the Giant Within by Tony Robbins
    • Book – Getting Everything You Can Out of All You’ve Got by Jay Abraham
  • Give us a glimpse of your morning routine?
    • Wake up and get coffee
    • Read and follow his mantra: “Read what you need.”
    • Goes to the gym.
    • Fuel’s his body
  • What is your go-to pump up song?
    • 4 Lit
  • What is something that you are not very good at?
    • Throwing a baseball
  • What is one place where we can find you the most?
    • com
    • Type Mark Lack into social media

Tweetable Quotes:

  • When you pay, you pay attention.
  • If you want to have more income and more impact, you need to have more influence.
  • Your financial success is in direct proportion to how many people know you, like you, and trust you.

Resources Mentioned:

Buildyournetwork.co – Podcast website

BYN.media/fb – Facebook Group

Awaken the Giant Within – book by Tony Robbins

Getting Everything You Can Out of All You’ve Got – book by Jay Abraham

Shortenthegap.com – Mark’s website

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