168: Mark Wade | Networking and Cultivating Connections

On this episode of Build Your Network, host Travis Chappell interviews Dr. Mark T. Wade, Chief Scaling Officer at Hustle and Scale.  Dr. Mark Wade has an extensive background in building a brick-and-mortar business as well as online business and networking.  In this interview, Travis and Mark discuss how to keep networking genuine, why it’s important to focus your business and they provide some practical steps to connecting with influencers and building better relationships.

Here’s what Travis and Mark discuss in this episode:

  • About Mark Wade
    • After earning his doctorate, he opened a posture clinic in Italy, which became one of the largest in the country.
    • Discussing how traveling impacts your personal development
    • Discuss how book transformed his business
  • Introducing Mark Wade
    • Mark lived in Italy for 6 years
    • Moved to Puerto Rico
      • Taking advantage of Act 20 4% Business Tax
    • How was he enabled to travel as he developed his business?
      • Has 2 doctorates
      • 65 Certifications
      • Attended many health-related conferences
      • Italy and Croatia remain his favorite locations
    • How did traveling open you up to different cultures and develop your business?
      • Traveling expands our awareness of what’s going on in the world
      • Makes you more grateful and respectful
      • Traveling also reduces the “degree of separation”
        • Meeting and getting to know people around the world is a great networking
      • Understanding different opinions are valuable as a networking skill
    • Discussing business (post-doctorate)
      • Started a posture correction clinic in Italy
      • Didn’t start with business/entrepreneurial knowledge
      • Spend a year developing business knowledge
        • He and his business partner shared the process of reading books and learning about business
          • One weekend per month they’d teach each other (as a presentation) about a book
          • Together, they’d improve their business based on what they’d learned.
        • Favorite books
          • 7 Habits of Highly Effective People
          • The 4 Hour Work Week
          • Good Great
            • The “Hedgehog” concept
              • k.a. Unique Expert Position
            • He re-reads this book annually
          • Making a transition to the unique expert position requires turning down work that isn’t in your focus area
            • But, it allows growth in a focused area
            • Clearer messaging made everything easier
          • How did the transition to his current work happen?
            • Discovered that training was needed more than a clinic
          • Connecting with John Lee Dumas
            • Extremely helpful with networking
          • What is your advice about networking?
            • Your net worth is your network!
              • Relationships is a value exchange
              • Don’t just chase leads, instead develop relationships
            • Get back to the basics of relating to people in order to network
            • Always be networking, but not randomly
            • You’re either adding value… or you’re not.
            • Meeting Mark Victor Hansen at the conference
              • Decides to just buy him a glass of wine (no pressure)
              • Winds up meeting all 10 conference speakers as VIP
              • Didn’t talk business, actually got to know each other
              • Remove the “influencer” status by connecting on what you value you can give.
            • What are some practical ways that someone who’s starting out can add some value?
              • Better to approach influencers on what you can offer them, rather than their field of expertise (unless you truly offer them value).
              • Don’t fake knowledge that you don’t have
              • Research ahead of time by listening to/reading interviews so that you know more about them and their ideas.
                • Connect in a genuine way that they’ll remember.
              • Look for a relationship, not just leads.
              • Spend 20 minutes networking a day.
                • For example, introduce by mail.
                • Find out where they’ll be and be there
                • Find out where they’ll be online and participate in those places
                  • Direct messages on Instagram
                  • Comment on their posts
                • One-day summits (Hustle and Scale)
                  • List-building effort based on bringing together influencers to illuminate solutions to a common “pain-point”.
                  • One per month, roughly
                  • Great for establishing trust and building a list
                  • It also creates a “platform” for you.
                • Puerto Rico Masterminds
                  • Keeps it small – around 30 people

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?
    • Scuba Instructor
    • Regular 9-5 Lifestyle (No “curse of success”)
  • If you could sit on a park bench with anyone for an hour who would it be, and why?
    • Leonardo Da Vinci
  • How do you like to consume content?
    • In-Person
    • Videos
  • Give us a glimpse of your morning routine?
    • Wake up between 5 am and 5:30
    • Morning walk (quiet time)
    • 10 minutes of Yoga
    • 5 minutes of meditation
    • Then, check messages
  • What is your go-to pump up song?
    • Everybody Wants to Rule the World by Lorde
  • What is something that you’re NOT very good at?
    • Spelling
    • Being told what to do
  • What is one place where we can find you the most?
    • My Facebook group

Tweetable Quotes:

  • “If you’re closed minded and closed off, you’re not going to make a whole lot of relationships or connections.” – Mark Wade
  • “The more focused you are on one topic, the better you get at it, the better results you get, the more people know about it, the more success you get.” – Mark Wade
  • “You can either go about list building and sales as transactional or you can go about it as relationships.” – Mark Wade
  • “Networking, relationship building – it’s so important!” – Mark Wade

Resources Mentioned:

Buildyournetwork.co – Podcast website

BYN.media/fb – Facebook Group

hustleandscale.com – Mark Wade’s Website

Hustle and Scale Facebook Group – Mark Wade’s Facebook Community

puertoricomasterminds.com –Entrepreneur Events

eofire.com – John Lee Dumas’ Website

markvictorhansen.com – Mark Victor Hansen’s Website

Books:

7 Habits of Highly Effective People – Stephen Covey

The 4 Hour Work Week – Timothy Ferriss

Good to Great – By Jim Collins

Chicken Soup for the Soul – Jack Canfield, Mark Victor Hansen, and Amy Newmark

Songs:

Everybody Wants to Rule the World – Cover by Lorde

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