144: Flowing Through Marketing Funnels with Mikael Dia

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On this episode of Build Your Network, Host Travis Chappell interviews Mikael Dia, a digital marketing expert and Founder of Funnelytics, a software company that is assisting marketers and entrepreneurs convert online traffic in revenue.

Here’s what Travis and Mikael discuss in this episode:

About Mikael Dia

  • Mikael Dia is from Montreal, and now based in Toronto, and his Dad worked in banking.
  • He went to university for engineering, but hated it as a career.
  • Around 2009, started a t-shirt business with friends and learned online marketing.
  • He learned four parts of passion from a marketing owner.

■ Brainstorming with smarter more creative people.

■ Working on diverse projects.

■ Having a vision and seeing it through.

■ Leading a team.

○Things that Mikael wanted for his fulfillment.

  • Learning something new everyday.
  • Building something.
  • Having meaningful conversations.

■ Freedom, doing what he wants when he wants.

○ Mikael started a Mandarin language school and after eight months, he and his partner were able to exit for multiple six-figures.

  • Do you believe that what you know or who you know, is more important, and why?

○ Mikael says who you know and what you know depends where you are in your journey, and what you want to achieve.

  • When you were getting deeper into marketing, what was the way that you furthered your knowledge?

○ Buying way too many crappy courses.

○ When you go down a direct path, the universe opens up ways to stay in that path.

○ Taking action.

○ Mikael once moved to the UK and did his MBA, and built his network of entrepreneurs.

  • Why do you think people don’t take networking more seriously?

○ We live in our bubbles in society, often out of fear, which often makes networking stagnant.

○ We compare ourselves to others online and think we aren’t ready yet to put ourselves out there.

○ If we have belief in confidence in what we know we have something to bring to the table.

The Random Round:

  • What profession other than your own do you think it would be fun to attempt?

○ NBA basketball.

  • If you could sit on a park bench with someone, past or present, who would it be and why?

○ LeBron James.

  • How do you like to consume content? Books? Audio Books? Blogs? Podcasts? Videos?

○ Physical books.

  • What is one of those things that you would recommend to the audience?

○ “Rocket Fuel,” “How to Be a Great Boss,” and “Traction.”

  • Give us a glimpse of your morning routine?

○ It starts with his daughter and wife, having coffee, take a shower, and going to the office at 8:30-9am.

  • What is your go-to pump up song?

○ Hip Hop music.

  • What is something that you are just not very good at?

○ Cooking.

  • What is one place online where we will find you the most?

○ Facebook and TheDiaProject.com.

Tweetable Quotes:

  • “You are never going to enjoy working, more than you’re going to enjoy not working.” – Travis Chappell.
  • “For me to figure out how to convert $1 of marketing into $5 of revenue…that process, even if I know the right people, I have to implement it.” – Mikael Dia.
  • “If you have a strong enough belief in what you know, then you do bring something to the table to the people that you meet.” – Mikael Dia.

Resources Mentioned:

BuildYourNetwork.co – Website for Build Your Network

Build Your Network – Facebook Group for Build Your Network

Mikael Dia – LinkedIn for Mikael Dia

Funnelytics.io – Website for Funnelytics.io

TheDiaProject.com– Website for Mikael Dia

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