052: Harnessing Energy to Increase Production with Sean D’Souza

On this episode of Build Your Network, Host Travis Chappell interviews Sean D’Souza, founder of Psychotactics about energy and leveraging your past for the future of your business.

Here’s what Travis and Sean discuss in this episode:

  • About Sean D’Souza
    • Sean started in India with limited internet accessibility.
    • Read the book by Harvey McKai “Drinking Before You’re Thirsty”
    • Got onto the internet before websites were popular yet.
    • Had website called “Million Bucks”
      • Represented stability for people.
    • Ran across some ebooks, he hadn’t heard of ebooks before.
      • The book came with bonuses and audio downloads.
      • He was hungry to absorb information and started to think that was interesting.
    • At that time, he was making all of his money online.
      • Back then most blogs didn’t have a way to make money.
      • He had told people that it was pointless to have a blog, but that was a mistake.
    • Whether you have a blog or podcast or YouTube channel, your goal is the subscriber list.
    • When you get entrenched in your own way of life and your system is working for you, there’s no need to change the way you’re doing things.
      • At times he did make mistakes based on this philosophy.
    • People have been consistently wrong through history.
      • There’s not a downside to being wrong, there’s a downside to being consistently stubborn.
    • Started early with podcasts, but then stopped by 2009.
      • Completely ignored YouTube, but will start next year.
    • What you do really depends on your goals.
    • He wants to start writing books on how to acquire talent, how to be a teacher, and how to take someone from the level of fluency and mastery.
    • People consider Apple to be one of the most innovative companies in the world.
      • It really took them 20 years to have their first big hit.
      • The company almost went down the drain before their hits.
        • They were struggling to make money.
    • Limitations are amazing, they don’t seem amazing when you’re in them.
  • When did psychotactics come onto the scene.
    • It was always there, but at some point it becomes a full-blown thing you have to do.
    • He was a good student in University, but then started to want to be a copywriter instead of a cartoonist.
      • His grades started to fall because he had no interest in cartooning anymore.
      • Got a job as a copywriter and worked for a couple of agencies.
        • Learned how to write TV commercials and then quit copywriting.
      • Started reading marketing books.
      • Flip-flopped, went from one thing to another.
    • People are afraid to make a pivot in their career.
      • We get less brave as we go along.
      • Part of it is the way we’ve been brought up.
      • If you’ve been brought up with a lot of responsibility it means you’ve made a lot of mistakes along the way.
        • You have failed so many times that going to another thing and not succeeding is not so hard.
        • It’s difficult for someone to leap out into the unknown if they’ve been insulated their entire lives.
      • He did an interview series called 7 Miles Per Second – the speed with which you need to break into space.
        • Almost without exception – those that were given enormous responsibility in their childhood were different than those who just became adults.
        • Had to pick up rice and wheat to feed the family.
        • Had to get bread daily from the bakery in the morning and the evening.
      • There are two ways to see pretty much anything: this is difficult, or this is a challenge.
        • Every road has a diversion.
        • People who are successful look for a new way, people who are not look for someone to blame.
      • You have to have an understanding of energy.
        • Don’t waste a lot of your energy getting upset.
        • You need to understand what really happens when something goes wrong?
          • It’s a doorway for something better.
        • If you didn’t grow up facing challenges, how do you tackle your fears as an adult?
          • You don’t know what’s going to turn up today, what you do know is that you can load up your battery.
          • Just sitting still and meditating for half an hour allows you to recharge your battery.
          • The second form of energy is to not put yourself in a situation that drains your energy.
            • If your energy stays up you can do more in less time.
          • Stop thinking of your lives in terms of time management, start thinking of how you can have optimum energy to achieve tasks.
        • Do you believe that what you know or who you know is more important, and why?
          • Who you know pushes you in Jim Collin’s philosophy, the greatness comes from having a bus and having the right people on the bus.
            • Who comes before what?
          • Who you know needs to be your quest because they open up doors to other people just like them.
            • “You can’t be like an eagle if you’re scratching with the turkeys.”
          • Once you’re in that circle, what you know becomes very important.
        • If you had to boil it down to one networking tip, what would it be?
          • Ask lots of questions and then shut up.
          • You’ll be amazed at how many people are smarter than you.
          • You don’t know where a question will lead.
        • The Random Round:
          • What profession other than your own do you think it would be fun to attempt?
          • If you could sit on a park bench with someone for an hour who would it be?
            • Leonardo DiVinci – he was curious.
          • How do you like to learn best books, blogs, videos, or podcasts?
            • Any way he can without exception.
          • Give us a glimpse of your morning routine:
            • Wake up at 4am, meditate until 4:30
            • Go write articles
            • 6:00am hour and a half walk
            • Have breakfast
            • Real working day at 8
          • What is your go-to pump up song?
            • Simply the Best, Tina Turner
          • What are you not very good at?
            • It’s a short line to being good at anything
          • Where can we find you the most on socialmedia
            • sean@psychotactics.com

Tweetable Quotes:

  • “Limitations are amazing.”
  • “There are two ways to see pretty much anything: this is difficult, or this is a challenge.
  • “You don’t know where a question could lead.”

Resources Mentioned:

Buildyournetwork.com – Podcast website

Psychotactics.com – Sean’s Website

Quiet – book by Susan Cain

Good to Great – Book by Jim Collins


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